We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail — not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That is the promise of Running Lean.
"If you are starting a company, Running Lean is a must read."
See how Running Lean will help you avoid wasteful mistakes and increase your odds of successBuy now
Praise for Running Lean
"In Running Lean, Ash has put together a book I wish I'd read before pursuing my own startup. The lean methodology has received a lot of press, but the level of detail, including case studies and practical applications make this book a resource worthy of sitting on every aspiring entrepreneur's shelf. It's not just great advice, but a great read, too."
Rand Fishkin, CEO and Co-Founder, SEOmoz, coauthor of The Art of SEO
"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable—this is the first comprehensive guidebook for how to execute a Lean Startup."
Jason Cohen, founder of WP Engine & Smart Bear.
"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder."
Sean Ellis, Founder & CEO of CatchFree
"Customer validation has always been one of the best ways to eliminate wasted effort and shortcut directly to what will work. Eric Ries and Steve Blank did the startup world a great service by codifying and labeling the principles involved. Ash Maurya goes one further, providing a clear roadmap for Internet entrepreneurs, with a delightfully clear and simple writing style."
David Skok, Author of for Entrepreneurs Blog, and General Partner at Matrix Partners
"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."
Noah Kagan, Chief Sumo of AppSumo.com
"Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done."
Dan Martell, Founder of Clarity.fm & Angel Investor